Tracking Your Social Media Impact.

Jeremy Bronson (@jbrons) Presented today.  You can find slides of his Presentation here

The video archive of the GRSM livestream is available also.

Here are some tools and articles that can be used to better track the activity that is happening around your Social Media Campaigns.

Using Google Analytics? Use this article to get much better data on who clicks what in your social media campaigns.  This is one of the most important but often overlooked tracking method.  Twitter May Bring More Site Traffic and Conversions Than You Know

Google Campaign URL builder.

Url shorteners also have tracking that can tell you how many clicked but they are not as good at providing indepth data as the above method. http://bit.ly/ http://su.pr/

This tool can give you details on who is following you, what they are like and can give you insights into your actions and what they mean.  www.twitteranalyzer.com

Brand tracking and reputation management are important, here are some tools to track.
http://sm2.techrigy.com/main/

http://www.trackur.com/

Also, here is a good outline of some of the thinks you can be doing on Twitter to help understand what works and what does not. http://rich-page.com/ramblings/how-to-track-your-success-or-failure-on-twitter/

If you have any further questions please let us know.  We can point you down the right path or try to answer what you need.  Thanks for attending and reading.  GRSM

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3 Responses to Tracking Your Social Media Impact.

  1. Traci says:

    Looks like great stuff. I’ll have to check out a meeting. When is the next one?

  2. Bill says:

    I found lots of useful things here – started using Google Analytics more.

    Some additional articles of interest:
    Creating a custom facebook page http://ow.ly/1bcHs and Google Analytics for facebook pages: http://ow.ly/1bcIt

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