The video archive of the GRSM livestream is available also.
Here are some tools and articles that can be used to better track the activity that is happening around your Social Media Campaigns.
Using Google Analytics? Use this article to get much better data on who clicks what in your social media campaigns. This is one of the most important but often overlooked tracking method. Twitter May Bring More Site Traffic and Conversions Than You Know
This tool can give you details on who is following you, what they are like and can give you insights into your actions and what they mean. www.twitteranalyzer.com
Brand tracking and reputation management are important, here are some tools to track.
Also, here is a good outline of some of the thinks you can be doing on Twitter to help understand what works and what does not. http://rich-page.com/ramblings/how-to-track-your-success-or-failure-on-twitter/
If you have any further questions please let us know. We can point you down the right path or try to answer what you need. Thanks for attending and reading. GRSM