February’s GRSM Starts a New Series on Social Media Content

The first event in GRSM’s 4 part series on Social Media Content starts with Audience Demographics. Two speakers will discuss how companies mine and utilize that data as they generate content. This next lunchtime meeting will be held at the Grand Rapids Community Foundation’s Building at 12pm on Thursday, February 23rd. GRCF is located at 185 Oakes Street SW Grand Rapids, MI. (map). Come a little early to network or stay a while after.

Christopher Jasinski (analyticswonk), of Amway, Senior Digital Marketing Specialist at Amway, is the Senior Specialist leading Amway’s Social Media Platform Strategy. Christopher is responsible for coordinating Amway’s Social Media efforts and platform initiatives across the globe. Christopher has worn many hats during his tenure at Amway. Previously, he led the global Web Analytics initiative, and currently serves on the Amway Social Media Business Council. Christopher is a native of the Grand Rapids area and was educated at the University of Michigan. He resided in Chicago Illinois and the Bay Area of California prior to returning to Michigan.

Michael Yoder (mdyoder), owns and manages LinkedUp Grand Rapids, a business networking group of nearly 9,000 members based in the Greater Grand Rapids, West Michigan region. He also works with several business partners as a social media adviser and consultant. He has a broad background in many areas of Social Media specializing in Social Media Consulting, Social Media Strategy, Social Media Implementation, Social Media Monitoring, Communications Consulting, Business Development and HR. Michael’s experience includes nearly 4 years of Social Media Consulting and Social Media Strategy development for companies in West Michigan and the upper Midwest.

This is a lunch event, but we are not providing lunch, so please visit local eateries and bring your food on in. Founders and Ritz Koney are both local places, but if these dont whet your appetite there are many restaurants nearby. Come on out and invite a friend or co-worker that may have some interest. Spread the word.

Again we will be live streaming the event for those that cannot attend, the stream can be found in the Tools tab up above. Also see the sidebar to follow us on Twitter.

In the coming months we’ll be discussing Content Creation through Curation and Repurposing, Monitoring, as well as Network and Interactions. More info to come.

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