Nestlé: Hashed & Rehashed

April 13, 2010

Many of us working in the social media/community management industry saw the train wreck that was Nestle on Facebook unfold in realtime last month. The subject has been hashed out so much since then that many of us are wondering when the references to ‘kick the horse orangoutang to death’ will stop. However, much of the online noise about Nestlé has been about their poor online community management, excerpt from that infamous day:

But a recent blog post by Cristina Aced, passed on to me by a friend, shed new light on the debacle that I hadn’t thought of previously. Given that the post is in Spanish let me summarize. Cristina’s post highlights three basic mistakes made by Nestlé:

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