April 26th GRSM – Monitoring and Responding.

April 11, 2012

The third event in GRSM’s 4 part series on Social Media Content continues with Monitoring your brand and how to respond. Justin Godley will discuss how Meijer monitors the brand and how they respond. This next lunchtime meeting will be held at the Grand Rapids Community Foundation’s Building at 12pm on Thursday, April 26th. GRCF is located at 185 Oakes Street SW Grand Rapids, MI. (map). Come a little early to network or stay a while after.

Justin Godley (GodleyJu), He leads the Social Media Marketing and Community Management efforts at Meijer. He manages their presence, execution, and strategies for Facebook, Twitter, Pinterest, YouTube, and FourSquare. He also works with a network of over 50 shopping bloggers in the Midwest. Justin has worked in Marketing for over 8 years with experience in retail, pharmaceuticals, and non-profit organizations. In addition, he was a founding member of the Michigan Film Festival committee and has also assisted the AMA group here in West Michigan with Social Media.

This is a lunch event, but we are not providing lunch, so please visit local eateries and bring your food on in. Founders and Ritz Koney are both local places, but if these dont whet your appetite there are many restaurants nearby. Come on out and invite a friend or co-worker that may have some interest. Spread the word.

Again we will be live streaming the event for those that cannot attend, the stream can be found in the Tools tab up above. Also see the sidebar to follow us on Twitter.

In the coming months we’ll be discussing Network and Interactions. More info to come.


GRSM March 22nd – Content Curation (information that speaks to your audience)

March 14, 2012

The second event in GRSM’s 4 part series on Social Media Content covers Content Curation. Two speakers will discuss how they choose and use content to speak to their audience and target their goals. This next lunchtime meeting will be held at the Grand Rapids Community Foundation’s Building at 12pm on Thursday, March 22nd. GRCF is located at 185 Oakes Street SW Grand Rapids, MI. (map). Come a little early to network or stay a while after.

George Aquino (@myhotellife) and Ryan Slusarzyk (@SmileRy) will be speaking about their interests and strategies of social media in their personal lives and how we relate them to the hotels and city.  They both treat their social media “life” as an extension of their brands.  It’s every day, whether it’s food, drink, entertainment, they like to talk about it.  What essentially this does is make them “experts” in what interests them.  For George, he is obviously well traveled, a huge foodie and wants to shares those experiences.  Coupled with his enthusiasm of the city, it creates a perfect brand for someone in the hospitality industry, which can utilizes what he learns in other West Michigan locations or anywhere around the world to make his hotel or our city better.

With Ryan, he has a love for anything Grand Rapids.  He focuses on what he is passionate about; dining, Grand Rapids, unique events, fashion, LOCAL, non-profits, etc… Ultimately people seek him out as because he is a “brand ambassador” to the city and those things going on here.  His passion is to give others the insight, tools and opportunity to experience new and different things. If it attracts people downtown Grand Rapids, then he feels he is doing his job.

Working for the Amway Hotel Corporation, George and Ryan, are truly meant to be ambassadors of the city.  If they attract people downtown, it will inadvertently help their hotels in occupancy, food and beverage revenue and exposure.

This is a lunch event, but we are not providing lunch, so please visit local eateries and bring your food on in. Founders and Ritz Koney are both local places, but if these dont whet your appetite there are many restaurants nearby. Come on out and invite a friend or co-worker that may have some interest. Spread the word.

Again we will be live streaming the event for those that cannot attend, the stream can be found in the Tools tab up above. Also see the sidebar to follow us on Twitter.

In the coming months we’ll be discussing  Repurposing, Monitoring, as well as Network and Interactions. More info to come.


February’s GRSM Starts a New Series on Social Media Content

February 19, 2012

The first event in GRSM’s 4 part series on Social Media Content starts with Audience Demographics. Two speakers will discuss how companies mine and utilize that data as they generate content. This next lunchtime meeting will be held at the Grand Rapids Community Foundation’s Building at 12pm on Thursday, February 23rd. GRCF is located at 185 Oakes Street SW Grand Rapids, MI. (map). Come a little early to network or stay a while after.

Christopher Jasinski (analyticswonk), of Amway, Senior Digital Marketing Specialist at Amway, is the Senior Specialist leading Amway’s Social Media Platform Strategy. Christopher is responsible for coordinating Amway’s Social Media efforts and platform initiatives across the globe. Christopher has worn many hats during his tenure at Amway. Previously, he led the global Web Analytics initiative, and currently serves on the Amway Social Media Business Council. Christopher is a native of the Grand Rapids area and was educated at the University of Michigan. He resided in Chicago Illinois and the Bay Area of California prior to returning to Michigan.

Michael Yoder (mdyoder), owns and manages LinkedUp Grand Rapids, a business networking group of nearly 9,000 members based in the Greater Grand Rapids, West Michigan region. He also works with several business partners as a social media adviser and consultant. He has a broad background in many areas of Social Media specializing in Social Media Consulting, Social Media Strategy, Social Media Implementation, Social Media Monitoring, Communications Consulting, Business Development and HR. Michael’s experience includes nearly 4 years of Social Media Consulting and Social Media Strategy development for companies in West Michigan and the upper Midwest.

This is a lunch event, but we are not providing lunch, so please visit local eateries and bring your food on in. Founders and Ritz Koney are both local places, but if these dont whet your appetite there are many restaurants nearby. Come on out and invite a friend or co-worker that may have some interest. Spread the word.

Again we will be live streaming the event for those that cannot attend, the stream can be found in the Tools tab up above. Also see the sidebar to follow us on Twitter.

In the coming months we’ll be discussing Content Creation through Curation and Repurposing, Monitoring, as well as Network and Interactions. More info to come.


And We’re Back

January 19, 2010

As you may have noticed our last “meeting” was back in Nov.  We have been watching at the growing social media community in Grand Rapids with enthusiasm as well as the multiple events that have popped up.  We have seen new users come in and create new events and other outlets for learning have helped create a community that is energized and continually trying new things.  GRSM is almost a year old and with that we are going to be trying a few new things.

GRSM will be focusing on smaller topics, more focused content and niche solutions.  We want to listen to the community and bring in people and minds that can answer the questions that will move individuals and companies further.  To do that we are going to be focusing our meetings toward a specific platform or strategy.  While most of these topics will be for a larger audience we understand that some will benefit more than others.  With that being said, we are announcing our next meeting.

The next GRSM lunchtime meeting will be held at the Grand Rapids Community Foundation’s Building at 12pm on Jan. 27th. GRCF is located at 185 Oakes Street SW Grand Rapids, MI. (map). The topic for this meeting is “Tracking: Monitor Engagement.”  We will have a few speakers going through what they do to help monitor the impact of their efforts.  We will show methods for tracking Twitter and Facebook.  We will be working through how to integrate this into your current tracking programs along with how to take this information and adapt it to be explained and referenced.

This is a lunch event, but we are not providing lunch, so please visit local eateries and bring your food on in. Founder’s and Ritz Koney are both local places, along with many others. Come on out and invite a friend or co-worker that may have some interest. Spread the word and lets make this our largest event so far.

Again we will be live streaming the event for those that cannot attend, the stream can be found in the Tools tab up above. Also see the sidebar to follow us on Twitter.